Browsing Posts published in November, 2011

Today we announced a new partnership with Salesforce.com and are pleased to report that mobilEcho is now listed on the Salesforce AppExchange Mobile. Over the past few months we have been working on an integration with Salesforce.com which will allow companies to empower their field sales force to take full advantage of their iPads and iPhones. mobilEcho users already have access to all the documents and content they need to do their jobs. This new Salesforce.com feature will allow mobilEcho to optionally require a user to log an activity in an Account or Lead when showing a customer a specific file using mobilEcho. So for example, a salesperson could be showing a presentation or data sheet and that activity can then be directly logged into Salesforce.com. This helps with productivity and it also helps enterprises get more accurate, up to date client activities.

This is especially relevant for regulated industries, such as finance, healthcare, pharma, biotech, insurance, energy, government and others, who want to be able to provide secure mobile file access for their field forces utilizing Salesforce.com. And it fits nicely into one of the mobile use cases we still see constantly: the remote sales force or service personnel.

As a followup to my last blog post, Forrester recently published a really interesting research report on Macs in the Enterprise called “People Are Bringing Macs To Work — It’s Time To
Repeal Prohibition”
by David K. Johnson. The basic premise of the article is that people want to use their Macs for and that IT departments should let them. And it goes through several steps and solutions for customers to use when considering or implementing Macs in the Enterprise. Needless to say we not only agree with this but see it every day with our ExtremeZ-IP customers.

I was also very interested to see the slew of comments that accommodated this report. There were a few articles written about this report but the one that took my notice was the ArsTechnica article. They wrote up an extensive article on the report and I spent some time reading the commentary which make for interesting and entertaining reading. The first article is here and then they wrote a followup piece this week which you can read here. There are hundreds of comments but you can see that this subject definitely brings out some passionate responses.

As I have written about before there is certainly a core group of Mac users that typically are in advertising, media & entertainment, print/publishing or any of the creative fields. And there are the Education users and all the home users that would love to use a Mac at work. What we are seeing now are the non-traditional verticals also embracing the Mac. There are lots of reasons for this trend. Consumerization of IT is one. Another is the growing role of Apple in the Enteprise, as iPhones and iPads have made significant inroads. We have seen this with our mobilEcho Mobile File Management solution.  This has resulted in a halo effect and a reconsideration of the Mac as an enterprise client. I am sure there are other trends and they all overlap and intersect at various points.

I expect to see more analyst reports and articles on this subject. As David K. Johnson, the author of the report points out, forward-thinking enterprises will embrace this trend. Others who do not do so at their own peril.

Again, if you are interested in reading the report you can get download it here.