Digital content has an increasingly important role in business today.  Medical teams use X-Rays and MRIs to diagnose patients. Engineers share design files as they develop new products. And agency design teams collaborate on creative layouts for marketing campaigns.

The rapid growth in digital content is driving over 49% of today’s enterprise and SMB companies to adopt one of today’s enterprise content management or collaboration solutions.  That said, if you listen to the companies who have already made the jump to one or more of today’s ECM (enterprise content management) or collaboration tool suites, the move to these tools will be met with challenges and obstacles – largely because ECM and collaboration tools fail to meet many of today’s tough requirements for security, reliability, ease of use and performance in particular.

So, what are companies saying about the collaboration tool adoption process?  Many customers today look for leaner and more agile solutions according to Forrester Research.  In addition, companies are increasingly looking to integrate SharePoint with their existing ECM systems.  In fact, cross-product integration is probably the number one requirement we hear over and over again.  Vendors, are you listening?

The second biggest issue we hear about is performance.  Getting data into and out of today’s ECM systems can be a real headache – especially if the underlying data transfer technology is FTP.  We hear over and over again, that users simply throw their hands up in frustration because the time it takes to get data into and out of many of today’s systems is simply too onerous.

Because of these limitations, much digital content at the enterprise level remains unmanaged within either an ECM or collaboration tool.  And yet, according to Forrester Research, over 37% of enterprise and small to medium sized businesses will adopt an ECM (enterprise content management) or collaboration tool suite in 2010.  Go figure!

Have a collaboration tool war story to share?