One of the things that we are always being asked for internally is use cases. With mobilEcho that has not been a problem as we are constantly talking to our customers and potential customers about their enterprise mobility strategies and how they use (or would like to use) mobilEcho. Since a lot of this is the great new frontier with iPads and other devices, use cases have either run all over the place or are very industry, or company, specific. However, early on we did start seeing a few consistent themes that kept popping up. In the next few weeks, I will start outlining these on this blog to give you some insight into the kind of requests we are getting. Obviously this is a bit of a moving target as new ideas are always coming up.

What prompted this was that my wife came back from the hairdresser and told me that they gave her an iPad to look at while she was waiting. I suppose this is an obvious substitute for the magazines that always sit around in places where you have to wait (doctor, dentist, barber, etc.). But it made me start to think about some not-so-obvious uses of enterprise mobility and mobilEcho. I have some ideas on this that I will share after we have presented the main use cases we are seeing today.

One thing to remember is that we provide simple, secure and managed enterprise Mobile File Management (MFM). This is targeted at companies that have security, compliance, governance and management needs.  These use cases are from companies that care about these important factors.

The four primary use cases are as follows:

  1. Empowering Decision Making with Anytime, Anywhere Access – this was initially focused on execs who were bringing iPads into the office and demanded that IT support them. I think this has broadened well beyond execs at this point.
  2. Field Personnel Retrieve Secure Access to Critical Documents, Improving Productivity and SLA Compliance  – this is an obvious one where remote personnel need access to product documentation, for example, and needs online and offline access. This can be further broken down into Field Support and Field Sales which have some different needs.
  3. Driving Team Collaboration with Mobility – general team collaboration extended beyond the desktop/laptop to mobile devices.
  4. iPad Accelerates the Paperless Office Movement – the initial focus here was on board meetings with the ability to allow access to information and then wipe it afterwards. But this has far greater applicability beyond the board. I have even heard of companies where they will provide all documentation via iPad for their annual sales meetings. This includes giving all the sales reps iPads. Apparently cheaper than printing. So it also has a green angle on it as well. The related use case is in the education market with things like digital textbooks.

So in the next few weeks I will publish these on our blog and then also make them available on our website ( And as I mentioned I have also started to keep track of other use cases that have come up or we have thought of that are not yet fully baked that we’ll present here for discussion.

Also, you can follow me on twitter @andersgl.