Today we announced a new version of our ExtremeZ-IP solution. With ExtremeZ-IP 7.3 we continue to provide the only true solution for seamless integration of Mac Computers and Windows servers. With ExtremeZ-IP 7.3, we continue to make performance improvements and other enhancements that make ExtremeZ-IP the cornerstone of any enterprise Mac and Windows server strategy.
Today, thousands of organizations are using ExtremeZ-IP to meet their business needs. Historically, these have been concentrated in what I would call core Apple strongholds – advertising, media and entertainment, print/publishing, graphic designers, other creative fields, and education – but over the last two years we have seen an increase in interest from non-traditional verticals. This is partially due to the BYOD/Consumerization trend where employees are now either demanding to be able to use Mac Computers at their work or IT departments that are seeing the benefits of allowing employees to choose their platform. ExtremeZ-IP makes this decision a lot easier by providing the seamless integration required to avoid unnecessary help desk calls, performance issue, file corruption issues, incompatibilities and to maintain the integrity of the Mac user experience. With ExtremeZ-IP 7.3, we make this decision even easier.
Another reason for the growth of Mac Computers has been the halo effect of the iPad and iPhone. Clearly, these two products have given Apple unprecedented visibility, and many enterprises have taken a second look at their approach to Apple products. This InfoWorld article, amongst many others, lays it out pretty well from a numbers perspective. And certainly yesterday’s Apple results showed that Mac’s presence in the marketplace is accelerating.
Another interesting item that crossed my desk a few weeks ago was data combining iPad and Mac and showing how adding in iPad drastically changes how you look at Apple. I know this topic gets people all riled up on whether or not iPad is replacing or augmenting desktops/laptops. I don’t think it’s an either/or scenario. But there is no doubt it is having an impact. Far more interesting is that PC sales are decreasing and Mac sales are increasing. And it’s not a subtle difference; it’s very significant. This article from Fortune does a good job of showing the impact and the trajectory. Please note that the second graph is the correct chart and that this chart came out before yesterday’s results.
From our point of view, we are in the business of supporting new platforms as they get implemented in the enterprise. We have done that for over 10 years with ExtremeZ-IP and today we continued and enhanced our support. With the increase of Mac usage in the enterprise there are many more opportunities in front of us. With mobilEcho, iPad and iPhone can also now be integrated into any environment. At the heart of what we are doing its really not just about platforms, but really about giving users seamless access to files with a lot of value add functionality and an enterprise focus on security and management.
Stay tuned for more new stuff from us in the next couple of months. Things are going to be happening very quickly…